The website builder is included with the PPL business plan membership (BP, LPSE & HBBR). It
provides:
Step 1: Introduction
“Hi, (Business Owner’s First Name). My
name is (Your Name) with
GoSmallBiz. We’re in the area working to expand our corporate Directory of
Small Businesses in (City).
I’m here to get your information so that we can get your business listed
correctly for free. Do you have a business card?” You then complete the
information on the front of the listing.
Step 2: Transitioning to the Back of
the Directory Listing
“I
just need to ask you a few questions…(and
flip the listing over without hesitation). Have you ever….” “This completes
your 1 year free business listing on GoSmallBiz.”
“But
I see you have some yeses here. If there was a way I could show you how we can
help you in these areas, would you be interested in the information? It only
takes about 15 minutes.” (if yes)
Ask, “Do you have someone else that needs to hear the information, like a
partner or maybe your wife, or do you make the final decisions?” (if they make the final decisions, pull your
flip chart out and proceed)
Step 3: From Directory Listing to the
Flipchart Presentation
Be prepared by having your Small Business
flip chart, dry erase pen, and Activator on hand. As you go through the flip
chart, summarize each page instead of reading each page word for word. The key
page to stop and focus on is the Needs Analysis. This page shows why they need
the service. (Remember: In order to present the Small Business Plan, you must
do a Needs Analysis.)
The whole time you're explaining this to the owner, nod yes so that they begin
nodding as you go through the areas of coverage. Again, instead of reading word
for word, summarize each page and focus on the areas that they indicated during
the Needs Analysis where they have challenges. Relate stories about what others
have gone through in the same situation and how we have helped them. (You can
get all the stories you need in the testimonial section of your Pre-Paid Legal
"Members Only" section of the Pre-Paid Legal website, from listening
to conference calls or from using the membership yourself). This process should
only take about 7 minutes to do the flip chart.
At the conclusion of your flipchart presentation, go to the final page of the
flip chart and ask what they liked best about the plan. Then wait for the
answer. DO NOT SPEAK AFTER YOU ASK THIS QUESTION, NO MATTER HOW LONG IT TAKES
FOR THE BUSINESS OWNER TO ANSWER! Agree with them no matter what they say they
liked best. Have the applications out and then ask if there is any one else
that they would like to have access to the plan and begin filling out the
paperwork. Assume the sale! You should have such high belief in this membership
and how it will help the business owner that you assume they are going to see
it like you do. Then, go back during the follow up after the sale and help them
get their challenges, which you learned through the Needs Analysis, solved.
Step 4: Overcoming Objections
Always, Always, Always follow these simple steps!!
1. Apologize
When you get the first "no", "I’m not sure", or "I
need to think about it", stop and look the business owner directly in the
eye and say, "Well let me first apologize to you. I don’t think I have
properly explained the information to you because I normally have a 95%
positive response." Your goal is to begin a dialog that will allow you to
try to close again.
2. Talk about the Law Firm
“You’re probably wondering what kind of Law Firm you’re going to get for
$____.” ….Let’s move forward. (try to
close)
3. Third Party Endorsements
“Let me show you what has been written about our company. In fact, the American
Bar Association endorses the concept of Pre-Paid Legal Services.” ….Let’s move
forward. (try to close)
4. Month-to-Month
At this point they are saying to you that you have done a great presentation
and explained everything very well but they need to think about it. You should
say, "You’re probably thinking of this as a year long commitment. Let’s try it for a month and if you don’t like
it, you can cancel. There is no contract. Let’s get you signed up on a
month-to-month program and get started getting (their main business need) taken care of.”
Step 5: Gather all the paperwork
together
At this
point, you should have started filing out all of the information on the apps to
speed up the process then ask, “Where would you like your membership
information to come? Here or your home?”
Make sure that they understand what you are leaving with them in the Activator.
Set a follow up appointment and make sure that they have your contact
information so they can contact you for anything that they might need. You want
them to call you when something comes up so that you can help them either get
on the phone with the law firm or help with the GoSmallbiz.com, especially in
the beginning stages of their membership.